Make the everyday, Finest*.

To stay relevant in the competitive world of supermarket meals, Finest needed to reinvent itself. Working with the team at EveryFriday,
we developed a positioning to champion the best of Tesco in an approachable way.
We connected Finest to everyday moments, using emotion and humanity to show how the right food can make any time special.

As the lead creative team on the campaign, we oversaw every aspect of the brand positioning from tone of voice to look and feel.