cleaning Up

Creative Direction on P&G hard surface cleaners was more interesting than it sounds. In the run-up to the 2012 Olympics it involved co-ordinating a multi-channel campaign including traditional print ads, an art exhibition, a giant reverse graffiti artwork, outdoor garden builds and an app - all attracting volunteer crews to help clean up London.

Rik took over this slow-burn project during his stint at Leo Burnett, guiding the team and the client through the production of the events and assets throughout the successful launch.