Get it banned.

Paddy Power were launching in the UK and needed to make a splash to get noticed. Their brief to BBH was simple - write us some posters that get banned. Duly done. A series of idents for a TV show sponsorship made it a campaign and it picked up a bunch of awards for both the TV and posters. Result!

Rik co-created this campaign while he worked at BBH, overseeing the print campaign and ident production from script to delivery.