Signature Range
To compete with the increasing number of premium burgers on the High Street, McDonald’s were introducing a new range of thicker, more up-market burgers. It was only right for the nation’s favourite fast food brand to embrace pure luxury.
While working at Leo Burnett, Rik originated the concept, and took the project as far as the production stage.
Saver Menu
How do you talk about the cheapest items on a fast food menu? You serve up value as the clever choice, with a side order of humour.
Rik co-wrote the big idea, and art directed production from script to delivery.
Ronald McDonald House Charities
A bit of a change of tone for the brand, with a commercial raising awareness of their house charity, which helps accommodate parents with children in hospital.
Rik art directed the campaign from scripts to delivered films.
Trust
The brand’s commitment to ethical values is something that needed a lightness of touch.
Rik was responsible for the art direction of the campaign.
Great Tastes of the World
Sometimes you have to explain to the client why a shorter time length is a good idea. Here the team showed how speed and travel don’t always mix - unless you’re talking about fast food!
Rik was CD on this project from concept to delivery.
Happy Readers
Was this the origin of fake news? In 2015, this social-first campaign raised awareness of the Happy Meal book giveaway by reporting on Roald Dahl plots as if they were real stories.
Rik was CD on this campaign from concept to delivery.
