Your face Says Everything.

The power of facial expressions formed the idea behind this integrated campaign for Avon’s new Skin Renewal Power Cream range. Women’s faces are more expressive than men’s, so it takes superior care to give them the strength to speak up.

The campaign stretched across TV, digital and social, as well as the all-important Avon catalogue, in multiple global markets. As the sole creative team on this project, we were responsible for everything from originating the big idea to overseeing every aspect of the production from script to delivery.